Businesses in Mansfield town centre are busy putting forward offers and discounts ready for the launch of a brand new I Love Mansfield privilege card.
The new cards tie in with innovative Touchpoint display and voucher printing units that are due to be installed at a number of locations in Mansfield.
All existing card holders will be automatically issued with a new card via the post in readiness for the launch, scheduled for March 11, and all Mansfield Business Improvement District (BID) businesses have been sent information on the new innovative technology.
Mansfield is just one of three areas selected to trial the Rewarding Visits’ Touchpoint units, which allow town centre retailers and businesses to display their latest products and services, and offer vouchers which shoppers can print out and use.
People will need their new I Love Mansfield card, which replaces the current I Love Mansfield privilege cards. The cards will be posted out and should be delivered in the first week of March.
The new Touchpoint units will be installed at locations from March 6, and will be able to be used from March 11.
The idea is to increase footfall in the town centre, and offer retailers, both large and small, the opportunity to create marketing offers at the touch of a button.
Sarah Nelson, manager at mansfield Business Improvement District, said: “This is really exciting news for the town centre. For perhaps the first time, all retailers and businesses, irrespective of size, can utilise a targeted marketing platform that will help them.”
She added: “This is good news for Mansfield and shows that the town centre is, once again, leading the way in retail innovation.”
The technology is part of a Rewarding Visits initiative that won £1m from Innovate UK, the government’s innovation agency. to trial new ways of attracting people into town centres.
Guy Chatburn, from Rewarding Visits, said: “Mansfield has a forward-thinking BID, town centre wifi and a positive attitude that sets its apart from many other towns.
“Working closely with a number of partners, we are excited to bring this technology to Mansfield.”
People will be able to see what the offers are and come into the town centre to print off the vouchers.
Rebecca Wass, owner of boutique childrenswear and gifts shop Jak and Daisy in Regent Street, says that she has already developed offers specifically for the I Love Mansfield card.
She said: “This is another positive thing that will help to attract more and more shoppers to Mansfield town centre.”
The design of the new I Love Mansfield card was from Vision West Nottinghamshire College student George Taylder.