Purple Flag

Purple Flag Status

purple flag logo

Mansfield was awarded Purple Flag status in November 2014.

The Purple Flag award is given to towns that meet strict criteria and deliver action plans to make continuous improvements to their evening economy.

A renewed application for Purple Flag status will be made in June 2016.

Working with you

In working to gain the standard, businesses operating in the night time economy worked as part of the Purple Flag steering group. They have continued to work with partners such as the police and council to offer an even better night out for visitors to the town and to strengthen Mansfield’s reputation as somewhere that everyone can enjoy a night out.

Does it benefit businesses?

Market testing shows that stakeholders believe a Purple Flag can bring the following benefits:

  • A raised profile and an improved public image
  • Wider patronage
  • Increased expenditure
  • Lower crime and anti-social behaviour
  • A more successful mixed-use economy

Purple Flag is managed by the Association of Town Centre Management (ATCM) in partnership with central and local government, the police, professional groups, business, industry and consumers.

What has been achieved?

Since achieving Purple Flag status positive results achieved include:

  • Increased footfall in the town
  • Creation of a multi-agency events group to coordinate activities in the town;
  • Establishment of Doorwatch, to provide door supervisors with training, equipment and a
  • chance to share information with police and CCTV;
  • Increased inward investment, underlining the raised positive profile

Keep up to date with Purple Flag news:

8 August 2015


A police briefing, the leisure park, the CCTV control room and several town centre premises were among Mansfield locations visited by Purple Flag assessors on Saturday (August 6) night.

The inspectors, one of whom came from Bromley in Kent and the other from North West Leicestershire, were working on behalf of the Association of Town Centre Management.

Their observations and report on evidence provided by the Purple Flag steering group will be considered with a lengthy application form submitted in June to determine if Mansfield retains its Purple Flag (PF) status.

Saturday night’s inspection saw the assessors meet and chat with those who work in the night time economy including street pastors and members of Mansfield Association of Licensed Venues (MALV) and walk around town from late afternoon until the early hours of Sunday morning.

They were greeted at the Mansfield BID office in Clumber Street by PF steering group members. They were welcomed by MDC Cllr David Smith and heard introductions to the town from BID Manager Sarah Nelson, town centre police Sgt Neil Priestley and Regeneration officer Matt Wright.

Other people with whom the assessors chatted included bar, restaurant and club owner Jonathan Edwards, MDC Licensing Manager Sam Yates, MDC Town Centre & Street Cleansing Manager Julie Snowdon and Community Safety Manager Lesley Reece.

Sarah Nelson said: “The assessment went well. One comment from the lead assessor was that the evidence presented and turn out of partnership was the most comprehensive she had seen.”

The Purple Flag scheme judges towns and cities on factors including attractiveness and appeal, cleanliness, safety and the strength of joined-up working to raise standards. Mansfield was first awarded its Purple Flag in 2014 and after a successful light touch assessment last year, a new full application had to be made again this year.

A decision on the application will be made early in September.


#fun #safe #friendly

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